Facit Blog Case Study
I led keyword research and created SEO-optimised blog briefs for Facit, resulting in a 155% increase in clicks, 276% more impressions, and improved search visibility.

π Case Study: SEO Growth for Facit
β
Timeframe: 26th July 2024 β 2nd June 2025
Platform: Google Search Console
Focus Page: https://facit.ai/insights/
β
π― Objective
β
Boost organic visibility and engagement for /insights/ on Facit.ai using SEO improvements, technical optimisation, and content strategy.Β
β
π οΈ My Role
β
My role involved conducting strategic keyword research and developing SEO-optimised blog briefs based on those insights, with the goal of increasing the siteβs topical authority and organic visibility.
My work formed part of a broader, collaborative SEO strategy complementing technical enhancements and other on-site initiatives led by the wider team.
β
π Context
β
I started working on the account on 26th July 2024. Due to limited historical data (only available from 3rd Feb 2024), a full year-over-year comparison wasn't possible.
β
Instead, I conducted an 8-month before-and-after performance comparison to illustrate progress.
β
π SEO Actions Taken
β
- Content Optimisation: Refined meta tags, improved headers, and optimised for high-volume queries.
- On-page Enhancements: Internal & external linking and schema markup.
- Keyword Strategy: Focused on industry-specific short & long-tail keywords.
- Copywriting: Optimising for flow and readability.
β
Top-Performing Blogs I Briefed
β
Videotaping Laws inΒ Schools
β
A blog I briefed targeting "videotaping laws in schools" and related search queries:
Performance Highlights (FebβJune 2025):
- Total Clicks: 1,010+
- Total Impressions: 69,200+
- Average CTR: 1.5%
- URL: https://facit.ai/insights/videotaping-laws-in-schools
β

β
History of Facial Recognition
β
This blog was created from a brief I developed to help Facit.ai rank for evergreen, high-search-volume educational keywords while also building topical authority around facial recognition technology.
β
(3 June 2024 β 2 June 2025)
- Total Clicks: 1,220+
- Total Impressions: 69,200+
- Average CTR: 1.8%
- Average Position: 20.6
- URL:Β https://facit.ai/insights/evolution-of-facial-recognition-technology
β

β
π Key Metrics Compared
β

β
π Time Period for Stats Shown: After you started (July 2024) β 1 Oct 2024 to 2 Jun 2025 = 8 months
β
π MoM Averages (Oct 2024 β Jun 2025)
β
Monthly Metrics
Total (8 Months) Monthly Avg (Rounded)
β
Clicks: 33,700 total | 4,213 clicks/month
Impressions: 5,490,000 total | 686,250 impressions/month
CTR: 0.6% (Stable monthly rate)
Avg. Position: 17.5 (Stable average)
β
β SEO Wins
β
- Consistently delivered over 4,000 organic clicks per month to target blog content since October 2024.
- Increased organic impressions to nearly 700K per month, expanding visibility across a wide keyword base.
- Sustained an average position of 17.5 across 5.5M impressions, with ongoing upward movement.
β
π‘ Results & Impact
β
- Visibility more than tripled β with impressions increasing from 1.46M to 5.49M.
- Engagement also rose dramatically β clicks grew 155% over 8 months.
- Ranking improved, with average position rising from 18.4 to 17.5.
- Multiple pages are now ranking top 10 for high-intent, industry-specific queries.
β
π Conclusion
β
Even with partial data and no year-over-year baseline, the improvements clearly show strong SEO performance gains driven by targeted, consistent optimisation.Β
