Facit Blog Case Study

I led keyword research and created SEO-optimised blog briefs for Facit, resulting in a 155% increase in clicks, 276% more impressions, and improved search visibility.

Service
SEO Content & Articles
Expertise
Deliverables
To achieve more visibility on SERPs
Facit Blog Case Study

πŸ“Š Case Study: SEO Growth for Facit

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Timeframe: 26th July 2024 – 2nd June 2025
Platform: Google Search Console
Focus Page: https://facit.ai/insights/

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🎯 Objective

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Boost organic visibility and engagement for /insights/ on Facit.ai using SEO improvements, technical optimisation, and content strategy.Β 

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πŸ› οΈ My Role

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My role involved conducting strategic keyword research and developing SEO-optimised blog briefs based on those insights, with the goal of increasing the site’s topical authority and organic visibility.

My work formed part of a broader, collaborative SEO strategy complementing technical enhancements and other on-site initiatives led by the wider team.

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πŸ“† Context

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I started working on the account on 26th July 2024. Due to limited historical data (only available from 3rd Feb 2024), a full year-over-year comparison wasn't possible.

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Instead, I conducted an 8-month before-and-after performance comparison to illustrate progress.

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πŸ” SEO Actions Taken

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  • Content Optimisation: Refined meta tags, improved headers, and optimised for high-volume queries.

  • On-page Enhancements: Internal & external linking and schema markup.

  • Keyword Strategy: Focused on industry-specific short & long-tail keywords.

  • Copywriting: Optimising for flow and readability.

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Top-Performing Blogs I Briefed

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Videotaping Laws inΒ Schools

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A blog I briefed targeting "videotaping laws in schools" and related search queries:

Performance Highlights (Feb–June 2025):

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History of Facial Recognition

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This blog was created from a brief I developed to help Facit.ai rank for evergreen, high-search-volume educational keywords while also building topical authority around facial recognition technology.

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(3 June 2024 – 2 June 2025)

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πŸ“ˆ Key Metrics Compared

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Before (3 Feb – 1 Oct 2024) | After (1 Oct 2024 – 2 Jun 2025)

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πŸ“† Time Period for Stats Shown: After you started (July 2024) β†’ 1 Oct 2024 to 2 Jun 2025 = 8 months

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πŸ“Š MoM Averages (Oct 2024 – Jun 2025)

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Monthly Metrics

Total (8 Months) Monthly Avg (Rounded)

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Clicks: 33,700 total | 4,213 clicks/month

Impressions: 5,490,000 total | 686,250 impressions/month

CTR: 0.6% (Stable monthly rate)

Avg. Position: 17.5 (Stable average)

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βœ… SEO Wins

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  • Consistently delivered over 4,000 organic clicks per month to target blog content since October 2024.

  • Increased organic impressions to nearly 700K per month, expanding visibility across a wide keyword base.

  • Sustained an average position of 17.5 across 5.5M impressions, with ongoing upward movement.

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πŸ’‘ Results & Impact

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  • Visibility more than tripled β€” with impressions increasing from 1.46M to 5.49M.

  • Engagement also rose dramatically β€” clicks grew 155% over 8 months.

  • Ranking improved, with average position rising from 18.4 to 17.5.

  • Multiple pages are now ranking top 10 for high-intent, industry-specific queries.

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πŸ“Œ Conclusion

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Even with partial data and no year-over-year baseline, the improvements clearly show strong SEO performance gains driven by targeted, consistent optimisation.Β